Advertising

Sponsored Products, DSP, bidding and placement changes — the Amazon advertising news that moves ACOS.

Latest advertising news

• Amazon’s AI Ad Push Runs Into a Trust Problem — WeRSM, discovered November 10, 2026

  “The FTC alleges that Amazon imposed surcharges of up to 50% on ordinary shopping days and 250% during major retail events, generating an additional $87 million during the 2022 holiday season.” — WeRSM

• FTC and 22 States file updated antitrust complaint against Amazon — Digital Watch Observatory, discovered November 5, 2026

  “The updated complaint alleges that Amazon secretly raises advertising prices by up to fifty per cent above auction results on ordinary days and by up to two hundred and fifty per cent on major shopping days such as Prime Day or Black Friday.” — Digital Watch Observatory

• Holy Ads — r/FulfillmentByAmazon, discovered November 5, 2026

  “<!-- SC_OFF --><div class="md"><p>Anyone notice the massive amount of ad slots that popped into the SERPs today. Our scrapes are seeing 16-20 ad slots above the fold vs 8-12 organic. </p> <p>This is for the Grid Layout on a Browser (PC/Mac).” — r/FulfillmentByAmazon

• CPI | Amazon Accused of Rigging Ad Auctions With Hidden Fees of Up to 250% — PYMNTS.com, discovered November 5, 2026
• Amazon advertisers gain purchase audiences from Attain's 14 million consumers — PPC Land, discovered November 5, 2026

  “Attain, a company that sells purchase data gathered through its own consumer apps, said on November 5, 2026 that advertisers can now build and activate its purchase-based audiences directly inside Amazon Ads DVA+, the display, video and audio buying product that took over from the Amazon DSP name in September.” — PPC Land

• Amazon drops off-screen ads from impression counts, expects 63% fewer — PPC Land, discovered November 3, 2026
• Amazon Ad Revenue Growth Slows in Q3, Earnings Miss Projections — RS Web Solutions, discovered October 31, 2026

  “However, in Q3, the company reported a marked decline, with advertising revenue growth slowing to 11%.” — RS Web Solutions

• Early spending and creative refreshes key to Black Friday advertising success, says Lebesgue — InternetRetailing, discovered October 29, 2026

  “The company’s latest BFCM Advertising Benchmark Report found that the cost of reaching shoppers on Meta rose by 51% during Black Friday Cyber Monday (BFCM) week compared with September.” — InternetRetailing

• Sudden ROAS Drops Since September? — r/FulfillmentByAmazon, discovered October 23, 2026

  “The suggested ppc cost increase is dramatic: 5x increased cost that far exceeds what the category should support, up to $5 a click for an average $10-$17 sell price in the category.” — r/FulfillmentByAmazon

• Amazon's $100-a-day Full-Funnel campaigns hand targeting to AI, ADOTAT says — PPC Land, discovered October 18, 2026
• Amazon Ads' ₹15,000 starter budget falls short of its ₹500-a-day advice — PPC Land, discovered October 18, 2026

  “The video recommends about ₹500 a day but describes the first 45 to 60 days as a ₹15,000 commitment, and 45 to 60 days at ₹500 actually comes to ₹22,500 to ₹30,000.” — PPC Land

• Amazon Brand Awareness Ad Tool Emerges From Beta 01/27/2025 — MediaPost, discovered October 16, 2026
• Nectar Launches Customer Atlas, Extending Amazon Marketing Cloud Audience Targeting From Display Into Search Bidding — Yahoo Finance, discovered October 14, 2026
• Amazon DSP advertisers in 9 countries get brand penetration maps without AMC — PPC Land, discovered October 11, 2026

  “Geographic Insights and Activation, known as GIA, "now offers pre-built penetration indices directly in the location widget of DVA+ with advanced settings, allowing advertisers to visualise brand penetration and activate geographic optimisation without Amazon Marketing Cloud (AMC) set-up," according to Amazon.” — PPC Land

• FTC and 22 states sue Amazon for allegedly inflating ad prices for 1.2 million advertisers — Mashable (2 outlets reporting), discovered October 9, 2026
• ‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth — Digiday, discovered October 7, 2026

  “According to five media buyers who spoke to Digiday, client spending on Amazon Ads prior to Prime Day is up 15-40%, compared with last year, and expected to grow by as much as a third by the end of 2026.” — Digiday

• Amazon Brings 15-Second Autoplay Video Ads to Alexa+ Echo Shows — TechRepublic, discovered October 6, 2026

  “Amazon Ads said on Sept. 30 that videos lasting 15 seconds or less can now start in full-screen mode on supported devices, with the sound muted.” — TechRepublic

• Amazon DSP puts AI agents at the centre of buying, creative and targeting: Ankur Rathi — Exchange4Media, discovered October 6, 2026

  “Speaking at the e4m Real Time Programmatic Advertising Conference 2026, Ankur Rathi, Head, Amazon DSP, Amazon Ads, said AI tools aim to solve problems marketers have battled for years: wastage, efficiency, creative and measurement, now compounded by brand safety, security, and choice.” — Exchange4Media

• Amazon unBoxed 2026: How Amazon is Automating Programmatic Advertising with AI - portada-online.com — portada-online.com, discovered October 4, 2026

  “At Amazon unBoxed 2026, Amazon Ads Agent and DVA+ simplify programmatic ads across streaming, video, display, and audio using AI.” — portada-online.com

• Amazon unifies its advertising platform and expands Ads Agent to manage campaigns using artificial intelligence — Marketing4eCommerce, discovered October 1, 2026

  “Amazon has unified DSP and Sponsored Ads into Ads Agent and has introduced DVA+, with new AI capabilities to create and optimize campaigns.” — Marketing4eCommerce

• New Amazon Review acceleration ads — r/FulfillmentByAmazon, discovered September 30, 2026
• Amazon Ads Opens Expert AI Tools to Third-Party Agents for Complex Campaign Work — konsulteer.com, discovered September 30, 2026
• At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions — Modern Retail, discovered September 30, 2026

  “The company has renamed its unified platform Amazon Ads Agent, with further product launches unveiled today (Sept. 29), including Full-Funnel Campaigns, which combines sponsored ads, display, video and streaming TV within a single campaign.” — Modern Retail

• Amazon Ads puts 4-step DVA+ campaign builder in US closed beta — PPC Land, discovered September 29, 2026

  “Amazon Ads today set out DVA+, a campaign flow inside Amazon Ads Agent that builds Display, Video and Audio campaigns in four steps, and said the product is in extended closed beta in the United States.” — PPC Land

• Amazon Lets Brands Shape Alexa for Shopping Answers — WeRSM, discovered September 29, 2026

  “Amazon’s new conversational ad formats let brands influence how Alexa for Shopping explains products and guides customers toward purchase.” — WeRSM

What the experts are saying

• Amazon just made Sponsored Brands a one click add on by Steven Pope, September 21, 2026
• Amazon is about to change how we run ads. by Mansour Norouzi, July 24, 2026
• Amazon's PPC console keeps telling me to pause our best customer-acquisition cam by Mansour Norouzi, May 28, 2026
• 'Sicherlich nicht mehr lange kostenlos' habe ich vor 4 Wochen geschrieben 🎯 Am by Florian Nottorf, March 17, 2026
• From January 1, 2026, Amazon changed how it attributes sales to ads, giving more by Prem Gupta, February 10, 2026
• (2) Activity | Prem Gupta | LinkedIn by Prem Gupta, January 20, 2026
• PPC does not fix a broken listing It exposes it Every click you buy into a half- by Steven Pope, May 21, 2026
• Amazon keeps changing the Sponsored Brands playbook. Check out these recent SB c by Will Haire, May 13, 2026
• Sponsored Brands werden zu Auto-Kampagnen 🎯 Vor drei Monaten habe ich hier gesc by Florian Nottorf, May 12, 2026
• Your Amazon ads convert at 25% in one placement and 7% in another. Most sellers by Anthony Nguyen, April 28, 2026
• Der Search Term hat convertiert. Setz ihn trotzdem auf negativ! 🎯 Klingt erstma by Florian Nottorf, February 25, 2026
• Amazon's rolling out a big update to Sponsored Brands product collections sta... by Mansour Norouzi, January 28, 2026
• Post | Feed | LinkedIn by Florian Nottorf, October 20, 2025
• (1) Feed | LinkedIn by Ouriel Rybski, February 27, 2025
• Amazon shipped an ad placement this year that you cannot bid on, target, or opt by Michael Erickson Facchin, September 11, 2026
• Your conversion rate dropped so you lowered your bids. by Elizabeth Greene Junglr, September 9, 2026
• Do not turn on DSP until branded search is actually defended. by Gabriel Caceros, September 9, 2026
• Before you change a single bid, check your days of coverage. by Elizabeth Greene Junglr, September 6, 2026
• Video in Sponsored Products is going to become increasingly important for you to by Andrew Bailiff, July 24, 2026
• Dayparting is not a hack. by Gabriel Caceros, July 21, 2026
• "New-to-brand" in Amazon's world has a precise definition: a customer who has NO by Anthony Nguyen, July 13, 2026
• The TOS modifier goes up to 900%. Sounds like a power tool. It's usually a grena by Anthony Nguyen, July 5, 2026
• A click on top of search converts 3 to 5x higher than a click further down the p by Noahwickham, July 4, 2026
• An Prime Day klickt halb Deutschland. Am Morgen danach siehst du nur 60% der Ums by Florian Nottorf, June 18, 2026
• Not all impressions are equal. The placement your ad lands in changes everything by Anthony Nguyen, June 14, 2026
• Running exact, phrase, and broad match in the same ad group is one of the most c by Anthony Nguyen, June 12, 2026
• Für die optimalen Gebotsanpassungen musst du auch an deinem Basisgebot schrauben by Florian Nottorf, June 9, 2026
• Auto-assembled is mid. Intent-matched is videomaxxing. There's a new checkbox in by Liranhirschkorn, June 4, 2026
• Sponsored Brand ads NO longer include custom images??? I did not expect this to by Destaney Wishon, May 6, 2026
• Amazon just gave sellers a way to make their most important ads seriously more a by Christophermrawlings, April 29, 2026
• The countdown to Prime Day has begun. The biggest risk this year? Thinking you h by Laura Meyer, April 28, 2026
• 64% des Brand-Traffic landet in den falschen Kampagnen 🎯 Ich hab mir in einem A by Florian Nottorf, March 19, 2026
• Amazon just rebuilt Sponsored Brands from the ground up. No more custom headline by George Barnett Reid 👀, March 5, 2026
• Amazon hat Sponsored Brands komplett umgebaut. Deine Custom Images? Braucht kein by Florian Nottorf, February 27, 2026
• Search | LinkedIn by Mansour Norouzi, October 27, 2025
• Search | LinkedIn by Himanshu Verma, August 18, 2025
• I keep coming back to this one. by Elizabeth Greene Junglr, September 21, 2026
• New in the Amazon Ads console: "Use AI to expand and optimize in multiple countr by Isaac Gross, September 20, 2026
• Amazon just added a new setting to the ads console: "Targeting with AI" (beta) by Mansour Norouzi, September 9, 2026
• Amazon just changed what your ads do. by Vanessa Hung, August 11, 2026
• Exact match and auto campaigns are not the same investment. by Elizabeth Greene Junglr, August 8, 2026
• "You don't need to do anything." by Liranhirschkorn, August 7, 2026
• Dayparting is not a hack. by Gabriel Caceros, July 28, 2026
• Here's what most sellers do when inventory gets low: by Anthony Nguyen, July 5, 2026
• Your best PPC keyword is probably sitting in your pause pile right now by Steven Pope, July 2, 2026
• Your PPC budget gets spent the same way at 3 AM as it does at 7 PM by Noahwickham, July 2, 2026
• Running exact, phrase, and broad match in the same ad group is one of the most c by Anthony Nguyen, July 1, 2026
• Amazon just added a checkbox to your ad reports. It quietly admits the old numbe by Liranhirschkorn, June 25, 2026
• Most Amazon accounts find that 70–80% of their search-term spend goes entirely t by Michael Erickson Facchin, June 18, 2026
• Here's what most sellers do when inventory gets low: by Anthony Nguyen, June 15, 2026

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