Marketplace policy

Amazon rule changes, fee schedules, compliance deadlines and enforcement — what sellers are required to do, and by when.

Latest marketplace policy news

• Amazon Japan faces 5-year monitor over rule pegging sellers to rival prices — PPC Land, discovered November 12, 2026
• Amazon accuses me of "influencing customers to post negative reviews on a competitor." I didn't do it. 😖Account Health is pushing me to Acknowledge. (Deactivated Already) What can a lawyer actually do here? — r/FulfillmentByAmazon, discovered November 11, 2026
• AMAZON IS KICKING SELLERS OFF POKEMON LISTINGS RIGHT BEFORE BLACK FRIDAY. — r/FulfillmentByAmazon, discovered November 11, 2026

  “We had 18 offers affected, 16 with no reference price displayed. Lowering prices didn’t fix anything.” — r/FulfillmentByAmazon

• Amazon Japan withdraws unfair discount requirement after watchdog probe — Japan Wire by Kyodo News, discovered November 11, 2026
• Asics Sues Amazon Seller for Unauthorized Sneaker Sales — Complex, discovered November 10, 2026
• Top selling listed suspended. — r/FulfillmentByAmazon, discovered November 9, 2026

  “<!-- SC_OFF --><div class="md"><p>Hi everyone,</p> <p>Amazon has recently removed one of my supplement listings from sale, citing a <em>“potential safety and/or non-compliance issue.”</em></p> <p>The product has been selling on Amazon UK for years, and this has come as a bit of a surprise.” — r/FulfillmentByAmazon

• Received an IP claim through buyer message. False claim? — r/FulfillmentByAmazon, discovered November 8, 2026

  “I just received a buyer message claiming that my product infringes his/her IP and demanded me to take down within 48 hours, but did not give any link. The claim did not come through Amazon Trust & Safety.” — r/FulfillmentByAmazon

• Amazon Raises Seller Fees as Walmart Expands Drone Delivery — PYMNTS.com (2 outlets reporting), discovered November 5, 2026
• 210K Power Banks Sold On Amazon Pose Fire, Explosion Risk: CPSC — Patch, discovered November 5, 2026
• Amazon Holiday Returns Run Through January 31 And Will Repeat Yearly — Minonline, discovered November 4, 2026

  “Amazon holiday returns run through January 31, 2027, and the policy will repeat yearly.” — Minonline

• ‘Glowing skin’ lands Amazon, Tata 1mg on FSSAI radar; marine collagen powder under scanner — The Indian Express, discovered November 3, 2026

  “The show-cause notices have been served to Tata 1mg Healthcare Solutions Pvt Ltd, New Delhi, the marketer; ACFO Pharmaceuticals (India) Ltd, Noida, the manufacturer; Amazon Seller Services Pvt Ltd and Flipkart India Pvt Ltd, both based in Bengaluru .” — The Indian Express

• Amazon forces $1M cover on small safety-category sellers from November 2 — PPC Land (2 outlets reporting), discovered November 2, 2026

  “Third-party sellers with products in categories carrying enhanced safety listing requirements must now hold USD 1 million in cover whatever their monthly sales, and sellers based in Mainland China can no longer submit a new policy bought outside an insurer network Amazon built with a broker.” — PPC Land

• $5M+ Amazon Seller Account Deactivated – Need Advice — r/FulfillmentByAmazon, discovered October 31, 2026

  “<!-- SC_OFF --><div class="md"><p>We’ve done $5M+ in sales (60% FBA / 40% FBM). Amazon recently deactivated our account under Section 3 for an Unsuitable Inventory Policy Violation.” — r/FulfillmentByAmazon

• Suspended — r/FulfillmentByAmazon, discovered October 31, 2026

  “But then today I got another email with a list of everything I gave sold in 15 years and I need to submit documents for 77,000 items 😳.” — r/FulfillmentByAmazon

• Amazon returnless refunds now open to UK FBA sellers — Direct Commerce Association, discovered October 30, 2026
• 2026 Toys & Games Safety Sheet DV Fiasco — r/FulfillmentByAmazon, discovered October 29, 2026

  “<!-- SC_OFF --><div class="md"><p>Hey all,</p> <p>A large brand I work with just got 1,000+ toy listings flagged that they need to work with a TIC Lab to DV all their safety sheets.” — r/FulfillmentByAmazon

• Amazon Section 3 Suspension – Extensive Supply Chain Documentation, Countless Appeals and Calls, FBA Inventory Held, and Ongoing Fees. Desperately Seeking Help. — r/FulfillmentByAmazon, discovered October 29, 2026
• Amazon Sets 2026 Holiday Return Window, Says It Will Apply Every Year — Value Added Resource (2 outlets reporting), discovered October 27, 2026

  “Amazon's extended holiday return policy will once again begin November 1st for 2026, with eligible purchases returnable through the end of January. This year, the company is also telling sellers they can expect the same policy going forward.” — Value Added Resource

• : FBM sellers: the Dec 18 prepaid return label change, and what I’d set up now — r/FulfillmentByAmazon, discovered October 25, 2026

  “<!-- SC_OFF --><div class="md"><p>Quick PSA because I’ve seen a few people confused about this.</p> <p>From <strong>December 18, 2026</strong>, returns on seller-fulfilled (FBM) orders in the US need a <strong>prepaid return label within 7 calendar days</strong> of the return request, or a full refund.” — r/FulfillmentByAmazon

• USPS Can Bill Sellers for Foreign Duties — Practical Ecommerce, discovered October 25, 2026

  “Effective October 19, the rule establishes procedures for collecting or reimbursing foreign duties, taxes, and import fees.” — Practical Ecommerce

• GST reforms from November 1 to simplify e-commerce seller registration, fast-track refunds — The Economic Times, discovered October 22, 2026
• Selling supplements on EU marketplaces from the UK: why your stock location matters more than your listing — ChannelX, discovered October 21, 2026

  “On the 1st of July 2026, the EU added a flat customs duty of €3 on goods in parcels worth €150 or less.” — ChannelX

• Amazon shuts Black Friday deal submissions for sellers on October 20 — PPC Land (2 outlets reporting), discovered October 20, 2026
• Herpes ‘Remedies’ Sold on Amazon and Walmart Pose Public Health Risk, FDA Warns — Infectious Disease Advisor, discovered October 20, 2026
• Amazon forces prepaid return labels on US seller orders from December 18 — PPC Land, discovered October 19, 2026

What the experts are saying

• Three Amazon changes just went live. All of them affect your Prime Day outcome. by Elizabeth Greene Junglr, May 12, 2026
• Prime Day deadlines are moving earlier. ⚠️ Timelines just got tighter. Amazon re by Will Haire, April 30, 2026
• Post | Feed | LinkedIn by Tyler Wallis, October 20, 2025
• Amazon Expands Commercial Liability Insurance Requirements by Will Haire, September 22, 2026
• 1️⃣ Amazon may hide brand names in titles, risking lost keywords and sales. If y by Helium10, September 19, 2026
• (1) Feed | LinkedIn by Vanessa Hung, August 30, 2025
• 𝐈𝐭 𝐩𝐚𝐲𝐬 𝐭𝐨 𝐛𝐞 𝐰𝐞𝐥𝐥-𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐨𝐧 𝐭𝐡𝐞 𝐨𝐥' 𝐭𝐚𝐱 𝐟𝐫� by George Barnett Reid 👀, June 16, 2021
• 1️⃣ Amazon may hide brand names in titles, risking lost keywords and sales. If y by H10bradley, September 19, 2026
• You have until October 31 to confirm you want the benefits by Vanessa Hung, July 5, 2026
• Amazon just expanded compliance requirements for lithium batteries and battery-p by Will Haire, May 19, 2026
• Amazon is tightening price control. And yet, somehow, a handful of brands are st by Brandon Fishman, May 12, 2026
• Amazon just hit sellers with 3 margin changes in 10 days. April 15: Ad spend now by Mansour Norouzi, April 28, 2026
• Amazon just dropped 11 platform changes in a single week. Who on your team is ac by George Barnett Reid 👀, March 17, 2026
• (2) Activity | Vanessa Hung | LinkedIn by Vanessa Hung, January 20, 2026
• (5) Post | Feed | LinkedIn by Chris McCabe, August 25, 2025
• A brand name on Amazon is not a text field by Steven Pope, September 11, 2026
• Q4 2026 dates are out, and luckily fees are frozen. by Vanessa Hung, July 21, 2026
• Amazon is changing how product titles show up. I created something for the commu by Brett Bohannon, June 12, 2026
• Amazon's new title policy isn't really about title length. It's about mobile and by Tyler Wallis, June 11, 2026
• Your UPC is wrong and you do not know it yet Most sellers find out the hard way by Steven Pope, April 21, 2026
• Amazon just removed the payment float on ad spend. Starting April 15, costs dedu by George Barnett Reid 👀, April 11, 2026
• Big Spring Sale 2026 has official dates. Deal submissions for the Big Spring Sal by Vanessa Hung, February 21, 2026
• Search | LinkedIn by Vanessa Hung, January 12, 2026
• Post | Feed | LinkedIn by Tyler Wallis, September 22, 2025
• (17) Post | LinkedIn by Vanessa Hung, September 29, 2024
• Zero sales no longer exempt you from this. by Vanessa Hung, September 15, 2026
• Amazon just changed how FBM penalties work. by Vanessa Hung, September 13, 2026
• Trademark isn't optional on Amazon anymore. by Adam Weiler, September 4, 2026
• Throwing review-removal budget at a product before checking why it's getting bad by Danan Coleman, September 3, 2026
• If your Amazon titles are over 75 characters on Monday, Amazon decides what gets by Ted Gibson, July 24, 2026
• Amazon is quietly changing how A+ Content works by Steven Pope, June 14, 2026
• 𝗬𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆 𝗜 𝗽𝗼𝘀𝘁𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗔𝗺𝗮𝘇𝗼𝗻 𝗼𝘃𝗲𝗿𝗿𝗶𝗱𝗶𝗻𝗴 by James Wakefield 🟡, May 30, 2026
• 6 things Amazon sellers need to know today. 👇 ❶ Court just ordered CBP to relea by Jaspinall, March 8, 2026
• Search | LinkedIn by Vanessa Hung, September 29, 2025
• Search | LinkedIn by Vanessa Hung, September 8, 2025
• (1) Search | LinkedIn by Brett Bohannon, September 1, 2025
• (5) Post | Feed | LinkedIn by Brett Bohannon, August 25, 2025
• Amazon has announced that for 2025, there will be no increases to U.S. referral by George Barnett Reid 👀, November 28, 2024
• Nobody warned us Amazon would be touching bundles again. by Vanessa Hung, September 22, 2026
• There is a consequence of the new Amazon ad billing that almost nobody is talkin by Michael Erickson Facchin, September 22, 2026
• Pack math just became a conversion problem by Steven Pope, September 17, 2026
• Compliance requests do not shout by Steven Pope, September 14, 2026
• CEO. by Aaron Moore, September 14, 2026
• As from August 31, Amazon will temporarily deactivate individual FBM offers that by Will Haire, September 2, 2026
• Reserved inventory can mean frozen forever. by Vanessa Hung, September 2, 2026
• What changed in my catalog last night? by Adam Weiler, August 11, 2026
• Amazon has officially confirmed a new requirement for brands using AI-generated by Will Haire, July 29, 2026
• Amazon tightened the rules for supplements earlier this year, and the bit I thin by Ted Gibson, July 23, 2026
• Your delivery metric just became a rule for FBM. by Vanessa Hung, July 16, 2026
• Amazon is changing product titles again... and most sellers are focused on the w by Byoungsfl, July 16, 2026

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