CPI | Amazon Accused of Rigging Ad Auctions With Hidden Fees of Up to 250%

“The FTC alleges that Amazon imposed surcharges of up to 50% on ordinary shopping days and 250% during major retail events, generating an additional $87 million during the 2022 holiday season.” — WeRSM

“The updated complaint alleges that Amazon secretly raises advertising prices by up to fifty per cent above auction results on ordinary days and by up to two hundred and fifty per cent on major shopping days such as Prime Day or Black Friday.” — Digital Watch Observatory

“<!-- SC_OFF --><div class="md"><p>Anyone notice the massive amount of ad slots that popped into the SERPs today. Our scrapes are seeing 16-20 ad slots above the fold vs 8-12 organic. </p> <p>This is for the Grid Layout on a Browser (PC/Mac).” — r/FulfillmentByAmazon

“Attain, a company that sells purchase data gathered through its own consumer apps, said on November 5, 2026 that advertisers can now build and activate its purchase-based audiences directly inside Amazon Ads DVA+, the display, video and audio buying product that took over from the Amazon DSP name in September.” — PPC Land